Front Page — Lead Story.
The purpose of a newsletter is to provide information to your past, current and prospective customers.
Newsletters are an excellent resource and can be used to illuminate your company’s goals, achievements, services and products.
Making Headlines.
Headlines are an important feature of your newsletter. Keep them short, sweet and make sure they reflect the content of the article.
Inside Stories.
One benefit of using your newsletter as a marketing tool is the ability to reuse content from your other marketing pieces. Such as your brochures, press releases, reports, handouts, website, etc. Make sure the information is consistent in all your materials.
You can also add a calendar of upcoming events or any special offers, discounts or coupons. How about famous quotes, or trivia questions. What about a fun game; crossword puzzles and Sudoku are popular. You may also want to include surveys, frequently asked questions or any special “thank you’s”. These are a few ways to generate excitement about your business.
Endless Possibilities.
The sky really is the limit when it comes to producing your newsletter. Citing innovations and trends in your field may also add interest and catch the attention of your reader. Thus, enhancing your credibility as the expert!
And let’s not forget about the recurring advice column, book review, letter from you or any contributing writers you solicit or editorials. And remember to highlight or profile new team members or your top customer or vendors.
A picture is worth a thousand words.
Each story should include at least one photo or graphic to add some WOW to your feature. Make sure the picture or graphic supports the message you are trying to convey to your audience.
Back Page — Finishing Touches.
Use your back page to give your readers your contact information. And remember to include your toll-free phone number, e-mail and website address.
You can also put a brief list of the benefits of your services and products; price lists; or a “did you know” section.
The Mailer.
If you plan on using your newsletter as a “mailer”, your final story or information will appear on the back cover. Whatever you choose, make it a short attention grabber...you want to make sure your newsletter is opened!
Get your NEWS on course and OUTSOURCE to Your Newsy Notes, LLC.
Call 1-877-729-3155 or visit www.yournewsynotes.com
